Design by Laura Swan. Showcasing precision and detail driven Graphic Design

Provoking the right desire through design

About Me

My Graphic Design portfolio, branding and marketing brought to life through strategic creativity. With a foundation in branding, I craft visual identities that resonate and connect with audiences. My expertise extends to motion design, menu design, and digital illustration, blending traditional and digital techniques using Procreate and the Adobe Suite. Each project reflects my commitment to delivering impactful, cohesive designs that elevate brands and leave a lasting impression. Explore my work to see how my diverse skill set can bring your vision to life across various mediums.

Rugby world cup 2023: England vs Fiji

University project

This was a project I pursued in my second year of university, a year before the Rugby World Cup in 2023. I follow rugby regularly so I’ve seen a large variety of marketing campaigns within the rugby industry, this encouraged me to select a project that allowed me to design one of my own.

Christmas menu

The Racehorse Warwick

In the summer of 2023, I collaborated with the management team of The Racehorse in Warwick to design their Christmas menus. This was both my first commissioned freelance project and my debut in menu design. Throughout the process, I maintained close communication with the restaurant manager to ensure her vision was fully realized. Her satisfaction with the final product was a testament to our collaborative approach and my commitment to delivering top-quality work.

FiaCore

University project

This was my final project at university and was a collaboration with the Slovakian company MILK. The brief was to design a brand identity for a new planet. The deliverables include identity values, planet name and visual identity values.

Sale FC social media

Internship

During the summer of 2024 I worked with the head of social media at the rugby team I play for (Sale FC). These are some examples of social media templates I made for both Instagram stories and Instagram posts for gameday.